Five direct-to-consumer marketing trends to implement this year.
QR alone won't drive conversions — you need QR + contextually relevant pages
Find out how to improve your customer experience once they scan your QR code.
QR codes are only a gateway. Customers actively express interest in your product or service when they scan your code. QR connects the physical to the digital seamlessly. QR codes direct customers to a specific destination but are not the end goal. Your brand has captivated the customers; now, you must ensure they convert. The landing page is where the customer decides whether to take action.
Actions include purchasing, signing up for a newsletter, or requesting more information. If they scan a code and land on a page that's difficult to navigate, isn't mobile-friendly, doesn't load quickly, or lacks the information they need, they're likely to abandon their interaction with your brand altogether.
In this blog, we'll cover what your page experience needs to include and how to make it contextually relevant.
Make it relevant
Customers only spend 5.59 seconds reading a brand's online content. Don't bury the lead. They scanned your QR code for a reason: to learn more about your brand, get details on ingredients, or reorder a product.
If it's hard to find that information or the page is irrelevant to your customer's needs or interests, they'll become frustrated and leave. On top of that, align the message on the QR code to the content on the landing page to create a cohesive experience that keeps customers engaged.
Once you've got the core message front and center, supply additional content that is helpful to your customers. Extra relevant info is valuable and demonstrates you understand their interests and needs. This content includes similar products, tips and tricks, video tutorials, and more.
Focus on the action
Getting the customer to take action with your brand, like making a purchase, is the ultimate goal of any QR campaign. Like the rest of the content, the action needs to be relevant to why they scanned the code in the first place.
To achieve this, businesses must create landing pages designed to convert, with clear calls-to-action (CTA) and persuasive copy. The CTA needs to be front and center. The relevant and supporting content should persuade the customer to take action.
Even offer incentives and promotions to encourage customers to complete the CTA. For example, if you want the customer to sign up for your brand's monthly newsletter, offer a 15% discount coupon if they share their email after scanning the code. Include the promotion on the physical location with the QR code. It creates a cohesive throughline for the customer.
Mobile-friendly design matters
Relevant, helpful content only goes so far. If the page loads slowly, is poorly designed, or is difficult to navigate, customers will likely get frustrated and leave. It only takes about .05 seconds for a person to determine if they like the page and will leave. QR-linked pages must be mobile-friendly because users scan and enter the page from their phones.
Here's a quick list of mobile-friendly best practices
- Keep navigation simple
- No more than six menu items
- Stick to conventional navigation menus: horizontal, hamburger, or sidebar
- Utilize icons for intuitive functionality
- Use large, easy-to-read font sizes
Keep the design simple and ensure it matches your brand. A seamless experience from the QR code to the landing page, you can demonstrate your attention to detail and commitment to providing a high-quality experience for your customers.
Build a better QR + landing page experience with Digiphy
Simple page creation
Digiphy's Storylines are mobile-first, conversion-optimized pages that link directly to QR codes created on the same platform. Modules are the building blocks of your Storylines. We recognize that not everyone's a designer and built the modules to be easy to use and highly customizable. Use modules in many different ways, depending on your unique needs, and you can match your brand's look and feel. Anyone with any skill set can use them. It's quick and straightforward to get started.
- Sign up for Digiphy
- Click the "+ add Module" button
- Choose a module from a library
- Build out the skeleton of your page
- Use the arrows to reorder the modules
- Adjust fonts and add images to match your brand.
Digiphy is equipped with numerous modules for your brand's needs, such as header modules to put your brand front and center at the top of the page to modules that capture emails and connect directly to your CRM. Try the carousel or product module to showcase your products and connect directly to Shopify or your Ecom platform to boost sales.
For more detailed instructions, check out our Help Center.
Digiphy keeps everything together in one single location for QR & Storyline CMS. Generate a QR and link it to all of your pages in seconds. It doesn't matter where the scan comes from — inserts, product packaging, out-of-home advertising, hang tags, shelf-talkers for events, or in-store digital signs. Easily edit and update pages in seconds based on new promotions and seasonal sales without changing the QR code that exists out in the wild. Digiphy's codes are dynamic, so you never have to worry about reprinting QR codes.
Capture, track, and analyze customer data right in Digiphy. Our in-platform reporting and analytics remove retailers as the middleman to build an omnichannel view of your audience with integrated attribution. Gather audience analytics, zero-party data, and other vital insights such as geography and user demographics during different phases of the consumer journey.
QR codes are a powerful marketing tool, but to get the most out of them, you must ensure that the pages your consumers land on contain relevant information, have a clear CTA, and are well-designed — a win-win for consumers and brands. These three simple things create a seamless experience that builds consumer trust, increases conversions, and unlocks new revenue. Take the time to make a cohesive physical-to-digital marketing strategy to communicate the right information to the right user at the right time wherever they scan with Digiphy.