Dive into event activation, how to implement it for your business, and take a look at a real-world example from one of Digiphy’s customers.
Top 10 QR Code Examples: How Brands Push Physical-to-Digital Storytelling Boundaries
Check out Digiphy’s top 10 picks of 10 extraordinary QR code examples to spark your creativity.
Seemingly simple black-and-white squares, QR codes hold a world of possibilities, transforming mundane physical interactions into immersive digital experiences. Check out Digiphy’s top 10 picks of 10 extraordinary QR code examples to spark your creativity. From sustainability transparency to concert ticket giveaways, these real-world case studies demonstrate how to push the boundaries of what's possible with QR to achieve your business objectives.
Patagonia incorporates QR codes on its products so customers can access information about the materials used, manufacturing processes, and the company's commitment to environmental initiatives when scanned. This transparent approach empowers customers to make environmentally conscious choices and build trust with the brand.
Coca-Cola used QR codes to promote customer engagement and offer concert giveaways. Adding QR codes on their packaging, Coca-Cola created a campaign where customers could scan the codes to win concert tickets for a highly anticipated event. This interactive campaign fostered engagement and encouraged brand loyalty and repeat purchases.
Corky's BBQ elevated the drive-thru experience with QR codes. Customers scanned QR codes while in the drive-thru line. They were sent to Digiphy Storyline, receiving a free dessert if they provided their email address. Corky's captured valuable customer data but also added an element of surprise and delight, making the drive-thru experience more engaging.
To verify the authenticity of their products, Ralph Lauren puts QR codes on their clothing tags. Each scan confirms the product's legitimacy and shares additional information about the design, materials, and craftsmanship. The campaign gives customers peace of mind while reinforcing Ralph Lauren's commitment to quality and authenticity.
5. Nike: Interactive In-Store Experiences
The athletic company’s QR code practices shine with their app contributing 40% of online revenue in 2018. The Nike Unlock box offered unique experiences, while proximity marketing and QR Codes provided timely rewards. Shoppers at the flagship store scanned QR Codes on mannequins for different dress options. Nike leverages location features to increase sales and captivate customers' attention in surprising environments.
IKEA integrates QR codes into its catalogs to enrich the shopping experience. Customers can access product information, assembly instructions, and other helpful resources on their phones. Before purchasing, customers can determine the assembly difficulty level. Connecting the physical-to-digital with QR gave customers valuable information to make shopping more convenient and efficient.
Beazley Insurance made a splash using QR codes and purple drones during a private event in London. During a light show, the drones created a giant QR code for attendees to scan. It led them to exclusive content that relaunched the company's brand creating a memorable and immersive experience that left a lasting impression on brokers and partners.
Shake Shack leveraged the power of QR codes through an interactive billboard campaign across New York City. Scanning the QR codes on the billboards gave consumers a chance to win $2,000 and access promo codes. Shake Shack increased brand visibility and drove foot traffic to Shake Shack locations.
The Toronto Art Collective showcased the fusion of art and technology by transforming QR codes into visual masterpieces. As part of their campaign for the Artist Project, QR codes directed viewers to specific artists, event tickets, or initiatives while also serving as works of art themselves.
10. Loops Beauty: Influencer QR Marketing
Emily Ratajkowski’s beauty brand, Loops, embraced QR codes for their influence marketing campaign and added them to their facemask. Customers scanned the codes to access detailed information, including influencer reviews and tutorials, mask ingredients, and new facemasks for purchase. Loops Beauty generates 3x sales using Digiphy QR-activated marketing assets.
Make the Most of Your Next QR Marketing Campaign
While these examples showcase the impressive capabilities of QR codes, it's essential to recognize that QR codes alone are just the beginning of an impactful marketing strategy. QR codes are the entry point, connecting customers to your digital content, but they are not the end-all solution to drive customer conversions.
To unlock the full potential of QR code marketing and achieve your goals, you need to go beyond the code and think about the digital experience on the other side of the scan. Digiphy Storylines are QR-linked dynamic mobile-first landing pages. Customers can easily access useful, engaging, and interactive content and take meaningful actions — increasing sales, fostering brand loyalty, and cultivating trust while capturing valuable data and omnichannel analytics.
QR codes have become an integral part of physical brand marketing campaigns. Provide valuable contextual information to understand your audience better, drive remarketing efforts, communicate your brand values, and enhance customer engagement. Draw inspiration from these examples and combine them with the power of Digiphy to unlock new possibilities and create engaging experiences that resonate with your target audience. Embrace the power of QR codes for physical-to-digital storytelling in a cost-effective and highly effective way.